NAOMI NEOH:

EVOLVING A BRAND

THE CLIENT

Naomi Neoh’s elegant bridal gowns have taken inspiration from the glamour and romance of vintage Hollywood. Naomi only uses the most luxurious fabrics including silk voile, couture weight organza and chiffon, all delicately embellished with French lace, silk flowers and subtle beading.

THE BRIEF

To refresh and modernise the Naomi Neoh brand identity to reflect the modern clean lines of the designers new collection. The rebrand should symbolise a new era for the company but still remain familiar and embody the character and values that the Naomi Neoh brand has become synonymous with.

blue-p

PROJECT AT A GLANCE

WE ARE PIXELS Partner Adam Crohill walks through the project from start to finish.

Pictorial Mark

Our aim was to create an identity that would be recognisable with or without the supporting letter mark and would be versatile and able to adapt to the requirements of print and online applications to include mobile, Apps and social media.

Icon

The Capital ‘N’ within the box can be used in isolation as an icon to represent the Naomi Neoh brand and is also suitable for use as the profile picture for the companies social media channels where a square format and clear identity at a variety of sizes is critical.

Alternative

this alternative branding can be used where a wide version of the logo provides a better solution to a square ratio and was designed specifically with dress labels in mind. Each branding option has dark on light and light on dark versions.

BEFORE

AFTER

blue-p

FINAL THOUGHTS

The new branding is versatile, clean and modern and reflects the quality and prestige associated with the Naomi Neoh brand. The timeless design will usher in the new era of “Naomi Neoh” and will position the brand at the forefront of bridal design for years to come.