REINVENTING AN AGENCY WITH A 20 YEAR HISTORY
Montpellier PR was established in Cheltenham in 1991 and enjoyed substantial growth over the following years expanding to provide both creative and new media services under the umbrella brand Montpellier Integrated.
The Challenge for WE ARE PIXELS was to refresh and modernise the identity of Montpellier’s three sub brands – Creative, Media and PR. Each sub brand should feel complete in isolation and should integrate to show synergy between the three disciplines.
The rebrand should visualise the companies forward thinking ethos, reference its heritage and reflect its prestigious geographical location – Montpellier adopted its name from the area of Cheltenham in which the head offices are located. From here the column influenced design incorporating the letter M was conceived.