DEUCE & A QUARTER

VINTAGE AMERICAN MUSCLE

USA car hire company Deuce & A Quarter wanted a big, bold and brash brand (with a heavy touch of style) that would compliment their range of American muscle cars.

The team at WE ARE PIXELS delivered with a chunky modern font that draws on the heritage of those heavy metal American muscle car badges from days gone by. The palette is influenced by the film “Drive” a firm favourite of all petrol heads and here it introduces just the right amount of neon brashness to the mix.

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